This article outlines
some of the most important issues concerned with assessing the
requirements of your website. Following initial assessment, you
may like to read our follow-up article on how to write a website
design
brief.
Clear
Design UK Ltd Details
Clear Design UK Ltd
1 Gas Ferry Road
Bristol
BS1 9UN
Registered in England and Wales
Company Number: 4597034
• Do you have existing marketing guidelines
that the website must adhere to?
• Do you know what design-theme or design-style the site
must have?
• Are there any websites/competitors who use a
design-style that you admire?
Goals
• What are the aims of the project? Selling? Promoting?Informing? Gaining new business or securing existing business?
Time Scales and Budget
• When is the deadline for completion?
• What is your budget?
Content
• Do you require
animation, sound or video?
• Do you own images already, or do you need them to be
produced or sourced?
• Will you need help with writing the copy?
• Do you need to be able to update the website yourself?
• How many pages will you require and what information
do you want those pages to contain?
Search Engines
• Is being found
by search engine users important to you?
• If so, what particular search phrases do you envisage
targeting, on our which particular search engines?
• Do you have a budget specifically for promoting your
website?
Who is your Target Audience?
• Existing clients/potential clients?
• What is their demographic? For example: age, sex,
income?
Extras
• Do you already
own a domain name or pay for hosting?
• Will you require email addresses or website statistics?
