CLEARDESIGNUK - Website Design Process Article

Web Design Process

This page answers the most frequently asked questions about our web design process.

If you have any further questions, please don't hesitate to email us on.
Clear Design UK - Web Design

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Initial Meeting
Our way of working is very proactive, and always encourage clients to take an active role in the web design process. An initial meeting is the best way for us to get a good idea of your business - and for you to get a good idea of ours.

We'll talk about what your aims of the website - and your reasons for commissioning it. If you come to us and say you want something that we don't believe is appropriate, then we will explain the pros and cons - and if necessary, tell you what the alternatives are.

If appropriate, we'll show you some examples from our portfolio - and run you through the various options available to you.
Web Design Brief
A design brief explains everything that a designer needs to know about the website - including design-style, type of content and various other technical and aesthetics requirements.

We'll help you write it the design brief if required. If you would like to write the brief yourself, we recommend you see our article on writing an effective design brief.
Contract
The contract is a down-to-earth agreement about what you can expect from us, and what we can expect from you. It primarily consists of:

Time scale
Costs
Project description
Initial Designs
Based on the design brief, we'll produce a number of designs that we think are appropriate for your requirements.

We'll send these by email - allowing you to view them on-screen, or to print them out and have a brain-storming session with friends and family.

This is the point where you must try to be as critical as possible, and to choose the design/s that are most in tune with your company's identity, and your design preferences.
Feedback
All we really ask from our clients is they are as honest about the initial designs as possible. This is the stage when we can gauge if we're on the right track. 99% of the time we are. The 1% that we're not, we'll listen to your comments and adapt our designs to suit.

You may decide that you want to take elements from one design and mix it with another. Our initial designs may even inspire you with ideas about other directions that the website design could take.
Further Designs and Feedback
The feedback process will have provided us with enough information to be able to focus on one of our initial designs, and adapt it to suit your needs. We'll take your opinions and fuse them with your favourite design to provide you with a second draft.

We always ask that the client bears in mind that once the website has to be built, we have much less flexibility over design changes, so this is the stage where we try and get everything together. This stage will usually last 3-4 days.

This second round of feedback is usually very short, and very straight-forward.

It usually consists of very minor alterations such as "can you tweak that colour?" or "can you make that font slightly bigger?" Much of the time this second stage of feedback consists of a one-line email saying: "Yep, go ahead and build it!"
The Website Build
Not the most exciting stage from our point of view, but always a favourite for the client, because you finally get to see your chosen designs as they were intended to be seen - online.

We'll keep you up to date with progress throughout this stage. We'll also use this time to arrange hosting and email addresses - ensuring that the site can go live as soon as you're happy with everything.
Site Live
Well, that should be pretty much it!

You get a wonderful website and we get to come back next month and do the whole thing over again.

Well, almost. We keep in contact with all our clients, and regularly review all the websites in our portfolio. Occasionally we may email you with suggestions or examples of new work; and of course we're always on the end of the phone if you need us.

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