With a logo that had successfully
lasted over 10 years, CRN came to us wanting a logo redesign
that brought the organisation's identity up to date - but whilst
still retaining the basic elements
of the original logo.
Proactive Life Ventures - Existing Logo
Design Idea
Original Logo Design Idea
Finished Logo
Proactive Life Ventures
for example, had a very clear idea of what they required, and
even provided us with a sketch of how they envisaged the logo
looking.
We were asked to source suitable fonts and imagery based on
initial sketches, and to introduce shapes of people (and therefore
the idea of movement) into some of the lettering.
