Clear Design UK

Need a Bristol Search Engine Submission Company?

Is your website lost at the bottom of the search engine results pages?

You need a Bristol search engine submission company to submit it to thousands of search engines every month to improve your rankings, right?

Wrong. Here's why...

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Clear Design UK Ltd
1 Gas Ferry Road
Bristol
BS1 9UN

Registered in England and Wales
Company Number: 4597034

t: 0117 9300222
e: info@cleardesignuk.com



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Myth #1

Submitting your website to Google every week will improve your website's search engine ranking.

The world's most popular search engine - Google.com - is a 'crawler-based' engine. This means is that it regularly 'crawls' the web - sending its computers to follow links from pages to pages, and sites to sites; building up an extensive database of websites as it goes along.

Google updates it's index of websites on a regular basis - meaning that if a website [that is already in Google's index] links to your website, then you can simply sit back and wait for Google to find you!

Search engine submission and re-submission will make little difference to this. In fact, Google's Webmaster Guidelines explicitly state that "it is NOT necessary to submit your site to Google in order to be included in our index."

The reasons for this are simple. If search engines already know your site exists, why do they need to know about it again? Search engines thrive not only on producing relevant results, but that their index of websites is up-to-date. It is in their interest to regularly revisit your site, and therefore do not require you (or a search engine submission company) to do this for them.

Unnecessary or detrimental?
Rather than simply being unnecessary, many search engine professionals believe that re-submitting can be detrimental. By regularly re-submitting, what you are doing is using that search engine's resources, and it is likely that this waste of resources will be looked on unfavorably.... possibly by ranking your site lower.

Many believe that you may actually achieve a more favourable ranking if the search engine finds you on its own.

Myth #2

Submitting to 10,000+ search engines will improve your website's search engine ranking.

There are about six major search engines - not 10,000, 1,000 or even 100. Whats more, this small handful of major players accounts for a huge majority of Internet traffic.

Quality is what is important here - not quantity.

Google accounts for an estimated 75% of searches carried out in the US. That's an astonishing percentage, and this goes a long way to explain why spending time and money submitting to many obscure search engines simply isn't worth-while.

To submit to a huge number of search engines requires computer software, and with some of these engines explicitly stating that automatic submission is unacceptable, there are strong reasons to believe that sites may simply be penalized for being submitted automatically.

Get More Email!
Submitting your site to a whole load of unknown 'search engines' and other dubious sites could actually mean that your site gets submitted to FFA (Free For All) engines or 'link farms'. You'll see a hugh rise in email... but it won't be orders.

These types of listings are not only an excellent way for your site to be penalised, but the only other results that you are likely to see is an increase in spam email.

The Exceptions
There are only two occasions when we at Clear Design UK suggest paying a search engine submission company to submit your site professionally.

Exception #1: PPC
Most major search engines now offer paid inclusion options, and these do require submitting to. Google for example, offers PPC (pay-per-click) options on the right-hand side of it's results pages. Any company who wants to advertise their site in this way, must bid on their search terms and pay a fee each time someone clicks on their link.

Whilst the procedure to advertise is by no means rocket-science, it will help to employ a professional search engine promotion company to submit your site in the most appropriate, and cost-efficient way.

Exception #2: Online Directories
Search engines regularly index human-edited directories such as Yahoo, and so gaining links from this type of directory will influence how Google and other engines rank your web site.

Inbound links from popular regional, national and international directories can greatly improve your ranking - and so submitting to these is one of the first stages in most search engine optimisation packages.

There are a large number of online directories around, many of which simply are not worth submitting to. However, once your site has been accepted into some of the most important ones (DMOZ, Gimpsy and JoeAnt etc.) you can virtually guarantee that your website will start to be indexed by Google within a month or so.

In the case of Bristol, there is a fantastic online directory called 'Digital Bristol'. Once your website has been accepted, you can pretty much guarantee that your website will be in Google's index within a month or so.
A Word Of Caution
Simply being indexed by the major search engines is all very well... but this merely means that your site is contained in the search engine's databases. It does not ensure that your site will enjoy a good search engine ranking.

There are many procedures involved in improving your website's search engine ranking - including optimising of page text/titles, restructuring of your site's navigation, developing links with other websites, and including relevant 'tags' in your web pages.
Conclusion
Search engine submission and re-submission is at best - unnecessary, and at worst - detrimental. Apart from anything else, how exactly can you be sure that your search engine submission company is actually doing anything at all?

Our professional search engine promotion service on the other hand, will not only improve your website's ranking, but will increase the number and variety of search terms you will be found for. Unlike search engine submission, our service provides genuine, quantifiable results.

If you would like to speak to our designers about how we can improve your website's search engine position, simply call (0117) 9300222.
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Credits
This search engine submission article was written by Bristol's Clear Design UK

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